
Snowboarding Fashion Trends Through the Years
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Snowboarding has come a long way since its inception in the 1960s. Not only have the techniques and equipment advanced, but snowboarding fashion has undergone a major transformation, reflecting the sport's rebellious, creative, and ever-evolving nature. Whether you're shredding powder or simply appreciating the art of snowboarding style, it’s fascinating to see how snowboarding fashion trends have developed over the years. Here’s a look at the snowboarding apparel trends that have shaped the slopes and influenced winter sports fashion.
The Early Days: 1960s to 1980s - The Roots of Snowboarding Fashion

The birth of snowboarding coincided with the rise of counterculture movements in the 1960s and 1970s. In the early days, snowboarders wore whatever they could find—often mixing skateboarding gear or surfing clothes with snow gear. Think baggy pants, oversized jackets, and rugged boots.
In the 1980s, snowboard clothing became more functional, but the fashion was still about rebellion. Bright colors, funky patterns, and even neon were the go-to choices, influenced by the bold fashion trends of the time. Snowboarders started wearing snowboard-specific outerwear, designed to handle the cold and the snow, without sacrificing style.
The 1990s - Baggy Pants and Graphic Tees Take Over

By the 1990s, snowboard fashion began to really come into its own. The style was heavily influenced by the growing snowboarding community and skate culture. Baggy pants and oversized jackets were all the rage, offering both comfort and a sense of freedom on the slopes. Graphic tees with bold logos and designs were also extremely popular during this era. The trend was all about making a statement while staying warm and functional.
Another popular fashion trend of the 1990s was snowboard jackets with funky color-blocking patterns. These jackets were designed for both style and performance, with high-quality waterproofing and insulation to keep riders warm and dry in extreme conditions. As snowboarding grew as a mainstream sport, snowboarding fashion became synonymous with a carefree, laid-back lifestyle.
The Early 2000s - A Shift Toward Sleek and Stylish Outerwear

The early 2000s saw a shift toward more sleek, tailored snowboarding outerwear, with brands experimenting with new materials and technical fabrics. Snowboarders began to favor performance-driven snow jackets and pants that provided greater mobility without compromising on style. The streetwear influence continued, with hoodies, beanies, and snowboarding gloves becoming staple items for both comfort and style.
At the same time, snowboarding fashion began embracing a more technical approach to outerwear, with features such as waterproof zippers, breathable fabrics, and adjustable cuffs for better snow protection. Gore-Tex became a popular fabric choice for snowboarding jackets, while the puffer jacket trend started making its way onto the slopes.
The 2010s - Tech Meets Style: Performance and Sustainability

By the 2010s, snowboarding fashion continued to evolve, with a focus on high-performance materials, ergonomically designed fits, and sustainable snowboarding apparel. The industry saw the rise of eco-friendly snow gear made from recycled materials and more sustainable manufacturing processes. Snowboarding brands began integrating functional fashion with sustainable practices, allowing riders to stay stylish while reducing their environmental impact.
One of the defining trends of the 2010s was the return to customization in snowboarding fashion. Snowboarders began to personalize their gear with custom graphics, patterns, and colors. Snowboard jackets became more lightweight, while snowboard pants were designed to offer greater movement and comfort, whether for tricks in the terrain park or carving down the mountain.
The 2020s and Beyond - Minimalism, Baggy Stlye, and Tech Innovations

As we move into the 2020s, snowboarding fashion is becoming even more refined. Minimalism has emerged as a key trend, with many riders opting for sleek, monochromatic outfits in neutral tones like black, grey, and white. However, bold colors and eye-catching prints are still present in modern snowboarding gear, with bright neon hues and geometric patterns gaining popularity on the slopes.
This resurgence of baggy outfits in snowboarding fashion aligns with the return to retro styles and a growing desire for comfort and freedom of movement. Snowboarders are embracing more relaxed fits that allow for better mobility, especially for tricks and freestyle riders.
Smart snow gear is also making waves, with tech innovations like heated jackets, smart gloves, and wearable technology designed to enhance performance and comfort. Snowboarders are increasingly looking for lightweight snowboarding jackets that offer maximum warmth without the bulk, while snowboard pants feature advanced stretch fabrics for improved mobility.
Sustainability continues to be a driving force, and many brands are now offering snowboarding apparel made from recycled materials or using environmentally conscious production processes. As technology and sustainability merge, the future of snowboarding fashion looks both stylish and eco-friendly.
The Future of Snowboarding Fashion
As snowboarding continues to grow, the fashion surrounding it will only become more diverse and dynamic. Expect to see more smart fabrics, customizable gear, and eco-conscious innovations in the years to come. Snowboarding fashion will continue to push boundaries, combining performance, comfort, and style to meet the demands of riders all over the world.
Shop the Latest Snowboarding Apparel Trends at Strictly Snowboarding
Ready to upgrade your snowboard wardrobe? At Strictly Snowboarding, we offer a wide selection of snowboarding jackets, snowboard pants, thermal layers, and snowboard accessories designed for style, comfort, and performance. Whether you're hitting the slopes for the first time or are an experienced rider, our gear is built to keep you warm, dry, and looking good all season long.
Explore our collection today and discover the best in snowboard fashion and high-performance snow gear for all types of riders!